Let Go Boss - Coaching Summary

This session was focused on setting up and optimizing marketing and automation processes for clients, including ad deployment, client representation agreements, and TikTok automation. Key participants included @Basim Mousilli, @Anu Kinhal, @Antoinette Apolon, @Ken Arcinue and @Jek Tibayan who discussed strategies for launching ads, automating client interactions, and enhancing video content. Next steps involve finalizing ad campaigns, integrating automation tools, and continuing content creation efforts. This is for #Kinhal Law and later #Red Lotus split into a Breakout Room.

Introduction and meeting purpose

• Basim Mousilli introduced the meeting as a weekly coaching call aimed at unblocking participants and helping them move forward with their projects.

• Participants included Jek Tibayan, Ken Arcinue, Anu Kinhal, and Antoinette Apolon.

• The meeting's purpose was to discuss updates, address challenges, and plan next steps for various projects.

Anu kinhal's project updates and next steps

• Anu Kinhal discussed the next steps for launching a project, including ad deployment and creative testing.

• Basim Mousilli shared a project plan and discussed automation for client representation agreements.

• Anu made updates to the engagement letter and confirmed the latest version was saved.

• Basim suggested integrating payment collection with the signing process to streamline client onboarding.

• Anu agreed to the proposed changes, including adding a USPTO fee to the payment process.

Antoinette apolon's tiktok automation

• Antoinette Apolon shared her progress on creating videos and courses, and discussed TikTok automation.

• Basim Mousilli proposed pairing Antoinette with Ken Arcinue to build out TikTok automation, leveraging Ken's expertise.

• Antoinette planned to use interactive video formats to engage her audience and maintain authenticity.

• The team agreed to create a separate room for Antoinette and Ken to work on TikTok automation.

Automation and workflow setup

• Basim Mousilli demonstrated setting up automation for client representation agreements using a workflow builder.

• Anu Kinhal confirmed the automation process, which included drafting agreements and notifying Anu for approval before sending.

• Basim added a notification system to alert Anu when a draft agreement is ready.

• The team discussed integrating a mobile app for easier access and management of client agreements.

Video content creation and integration

• Anu Kinhal recorded a video for marketing purposes, focusing on trademark protection services.

• Basim Mousilli guided Anu through the process of uploading and editing the video for use in ads.

• The team discussed the importance of maintaining authenticity in video content and avoiding an AI-generated feel.

• Anu planned to create additional video content to support marketing efforts.

Ad campaign setup and testing

• Basim Mousilli and Anu Kinhal worked on setting up an ad campaign, including creating a landing page and embedding video content.

• The team discussed testing the ad with a small budget before scaling up.

• Basim emphasized the importance of tracking ad performance and making data-driven adjustments.

• Anu agreed to continue refining the ad content and strategy based on initial results.

Next steps and responsibilities

• The team planned to finalize ad campaigns and integrate automation tools for client interactions.

• Anu Kinhal committed to creating additional content, including blogs and videos, to support marketing efforts.

• Basim Mousilli encouraged collaboration and communication within the team to ensure successful project execution.

• The meeting concluded with a focus on maintaining momentum and addressing any technical challenges that arise.