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Browse the Fuel ShopAbout Insert Fuel
We are operators first.
Insert Fuel was built by Basim Mousilli, a Houston-based coach who runs a portfolio of brands across marketing, legal and real estate. Everything we sell, we run inside our own companies first.
That is the difference. We are not consultants handing you a slide deck. We built our own operating system to run our businesses, and now we plug you into it.
If it does not make you money or give you time back, we do not ship it.
Meet the team
Named people, not a pool of anonymous contractors.
Basim Mousilli
Coach
Founder, account manager on every account.
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Joana Maas
Strategist
Meta Ads. Facebook and Instagram.
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Jek Tibayan
Engineer
Senior Developer. Builds the parts no-code cannot.
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Uzair Baloch
Mechanic
CRM setup, migration and the automations behind it.
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Sadia Anwer
Crew Lead
Your Client Success focal point.
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Andrea Zapata
Creative
Brand identity, visual systems and art direction.
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Marcela Borja
Concierge
Guests and properties. Basecamp in Houston, the space in Medellín.
View profileAnd the Fuel Bots
Three AI agents who work alongside the people above. They come with LET GO BOSS Fuel.
Otto
AI AgentAutomation, LET GO BOSS
Takes work off your hands and does not give it back. Crons, integrations, the parts nobody sees until they break.
Iris
AI AgentVisuals, Aesthetics, Engagement
Makes things beautiful and makes people feel something. Visuals, motion, ad creative, storytelling.
Hiro
AI AgentApps, Websites, Front-End
Apps, websites and the screens people click. Fast with AI, from idea to something you can open.
Want to see if we fit?
Thirty minutes, no pitch. We tell you straight whether we can help.