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Browse the Fuel ShopAndrea Zapata
Creative
Brand identity, visual systems and art direction.
Andrea builds identities and the graphic systems that hold them together: the mark, the palette, the type, and the rules that keep a brand recognisable long after the logo is finished. She works in Illustrator, Photoshop and InDesign, in Spanish and in English.
She trained as a fashion designer before she was a graphic designer, and that is where her working idea comes from. Clothes are not only for wearing, they communicate, and colour carries the message before any word does. She reads a brand the same way. Her own line for it is diseño estratégico con estética, strategic design with aesthetics.
Based in Medellín. Her first work here is for a Houston dealership selling into a Latino market, which is the kind of job that needs the design and the Spanish to come from the same person.
What she handles
- Brand identity and visual systems
- Art direction
- Editorial and campaign design
- Spanish-language creative
Included on
Design work on Co-Pilot and Managed. Identity projects are quoted separately.
Compare plans →Services Andrea works on
Recent articles
You need a page live this week and nobody to build itAn AI funnel builder gets you a clean first draft in minutes from six answers. What it cannot do is decide what the page says, and that part is still yours.
Leads come in, and then nothing happensMost lost sales are not lost on the page. They are lost in the days after someone opts in and hears nothing useful. Map the journey before you fix the funnel.
Every new page on your site waits on a designerMost business pages are built from the same handful of sections. Save those once as templates and a new page becomes an afternoon, not a project.The rest of the team
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