Free while we are in Beta
LET GO BOSS
A universe of builders
Builders don't have a showcase. Or a place to connect with other growth-minded creatives who are positive, entrepreneurial, and want to live free, independent and happy.
Now they do.
A room full of owners and operators building the same things you are, most of them a few steps ahead of wherever you are stuck.
No card, and nothing that quietly starts charging later.
What you actually get
Owners who are a few steps ahead
The person who solved the thing you are stuck on this week probably solved it last month. Ask them rather than working it out alone.
Weekly Coaching with Basim
Live, every week, free, and open to everyone here. Bring a real problem from your week and get it worked through in front of you.
The 10-Step Playbook
The whole route from registering a business to stepping back from it, with 95 specific actions. Free, and yours to work through at your own pace.
Builds in the open
People here ship things and then show you how. Some of the work on our case studies page was built by members, not by us, and it says so.
A team you can actually reach
Insert Fuel people are in here, not behind a support queue. Ask a question and a human who builds this stuff answers it.
Free while we are in Beta
No card, no trial that quietly converts. Members who join now keep their access when that changes.
Every week, free
Weekly Coaching with Basim
Thursdays at 1:00 PM Central
These are my office hours. The single best reason to be here: turn up with something that is not working, or turn up and listen. Nobody is going to make you speak, and you do not need to be a client.
It is where you meet me, my clients and the rest of the community, and the whole hour is creative problem solving. We take the thing somebody is stuck on and work it out loud, together, which is why it is worth bringing the problem rather than a tidy update.
- 1
Everyone says what they are stuck on
Round the room, briefly. Most people find somebody else has the same problem.
- 2
We pick one and teach the theory
Why it happens and how to think about it, so you can handle it yourself the next time it comes up.
- 3
Then we actually fix it, live
The second half is the doing. Not slides about the solution, the solution, built while you watch.
The weekly rhythm
A rhythm, not a course to get through
Most people join something like this and then wonder what they are supposed to do in it. This is the week we keep, and it works whether you have ten minutes or ten hours.
- Sunday
Get set
Tidy up, plan lightly, and start Monday already knowing what the one thing is.
- Clear last week's list
- Pick tomorrow's one thing
- Monday
Set your goals
Pick the one thing that matters this week. Not five things, one.
- Write the one thing down
- Say it in the room
- Tuesday
Do the work
Head down on the thing you picked, before the week fills up with everything else.
- Two hours on the one thing
- Nothing else before it
- Wednesday
Share it
Post what you have got so far and ask the question you have been avoiding.
- Post progress, finished or not
- Ask the awkward question
Each week feeds the next. What you shared on Wednesday becomes what gets solved on Thursday, what gets solved on Thursday becomes Friday's content, and Sunday's tidy-up is what makes Monday's one thing obvious instead of agonising. Miss a week and nothing breaks. Keep the rhythm for a month and you will not recognise the business.
What we actually coach
And the part that is not a service
Included on every plan and on the free weekly call, because the six above only pay off if the person running them changes how they work.
Executive coaching
The decisions only you can make: what to stop, what to delegate, and what to bet on.
Lifestyle coaching
Growth that leaves room for a life. Reduce the stress rather than out-work it, which is the whole point of LET GO BOSS.
Basim's growth series of luxury properties
The G-Series
Experiences that mirror the phases: starting over, letting go, flying free. Each G is a rung on that ladder, and each property is named for where it sits. They blend curated design, high-tech comfort and adventure, and they carry hidden messages of self-love, patience, perseverance and living fully.
They are also the proof. Every one of them runs on the same automated systems we teach, with minimal oversight, which is what lets them host workshops and retreats without Basim in the room. This is Level 10 of the playbook made literal: rest, relax, and choose to repeat.
Where it startsBasecamp 4GHouston, TexasFive minutes from the Galleria in Houston's foodie hub at Westheimer and Hillcroft. HQ, and the first rung.3 guests1 bedroom1 bathroomView property
The letting-go phaseParadise 5GMedellín, ColombiaA tropical retreat and a magical oasis in Provenza. Where the co-working and the events happen.5 guests2 bedrooms3 bathroomsView property
The one you graduate intoHabibi 6GMedellín, ColombiaAn Arabian love story set in Antioquia, and a tribute to Syria built from the rubble.6 guests3 bedrooms4 bathroomsView propertyWho we are
A room full of owners building the same things you are.
Not a course and not an audience. Operators and founders at different stages, several of them a few steps ahead of wherever you are standing.
Free while we are in Beta.
What we do
We get each other fueled.
Weekly coaching, the 10-Step Playbook, and people who answer when you are stuck at 11pm on the thing nobody else understands.
Insert Fuel is where you get fueled. LET GO BOSS is what you become once you are.
How we do it
You give before you get, and it comes back.
Everyone here has something somebody else needs. Share the playbook that worked, send the customer you cannot serve, answer the question you already solved.
That is the whole mechanism. It is not charity and it is not networking. It is supply.
Our ethos
Let go of the work only you can do, so you can do the work only you can do.
- No pitching in the room.
- Bring the real number, not the good one.
- Ask early. Nobody here is impressed by a founder who struggled quietly.
- What is said here stays here.
Replays
Every call, written up
Missed one, or want to see what these are like before you turn up? Somebody brings a real problem, we solve it on the call, and this is what came out of it.
Thu 16 Jul
Why saying yes creates bigger opportunities than waiting for the perfect client
Thu 9 Jul
Stop waiting for inspiration: how AI turns everyday experiences into content that performs
Thu 18 Jun
Small fixes create big results
Thu 11 Jun
Progress comes from action, not perfection
Thu 4 Jun
Builders win by going deep
Mon 1 Jun
One tool, one focus: why most owners never finish what they start
Included, free
The 10-Step Playbook
The whole route from registering the business to stepping back from it. Ten steps and ninety-five specific actions. Mark where you are, tick things off, and raise a hand on anything you are stuck on.
This is probably you if
- You run something, or you are seriously about to
- You would rather ask a person than watch another tutorial
- You are tired of doing the operations part on your own
- You are willing to answer somebody else's question when you know the answer
And what it is not
It is not a lead-generation group and nobody is going to pitch you in the DMs. If that is what you are after, this will disappoint you.